Creating enjoyable and engaging brand experiences

Hep!

Ready…Hep!! You jump from the platform and fly gracefully through the air on the trapeze. The thrill of flying is over in just a few moments and as you flip off the net you anticipate your next turn. 

I completed my first and second flying sessions at the Cincinnati Circus and had an amazing experience both times, I was, however, very nervous going into it not knowing what to expect and information on their website was limited. I built this project from my experience, proposing a mailer to be sent to those who register for a class to help familiarize themselves with what to expect and terminology, like “hep,” which is trapeze for go or jump!

The proposed mailer was complete in a circus motif utilizing traditional patterns and colors. Additional elements included a net-lined folder that resembles a circus tent when opened and a “members only” poster for participants.

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