Joey Kirkpatrick | Product Design & Art Direction
Creating enjoyable and engaging brand experiences

Hep!

Ready…Hep!! You jump from the platform and fly gracefully through the air on the trapeze. The thrill of flying is over in just a few moments and as you flip off the net you anticipate your next turn. 

I completed my first and second flying sessions at the Cincinnati Circus and had an amazing experience both times, I was, however, very nervous going into it not knowing what to expect and information on their website was limited. I built this project from my experience, proposing a mailer to be sent to those who register for a class to help familiarize themselves with what to expect and terminology, like “hep,” which is trapeze for go or jump!

The proposed mailer was complete in a circus motif utilizing traditional patterns and colors. Additional elements included a net-lined folder that resembles a circus tent when opened and a “members only” poster for participants.

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