Joey Kirkpatrick

Priority Meetings

Progressive Priority, a program to help valuable partner agencies grow and earn more, was introduced in late 2017. As a way to help our sales reps promote and celebrate key milestones in the agent journey we were asked to develop assets the team could use at events.

I worked to create a look that evoked celebration, while also maintaining a level of sophistication. Playing off of circular elements used in the main branding of Priority, a pattern was created that was used across all assets. Elements of the event included an invitation, posters, name tags, email banners, and menu template.