Joey Kirkpatrick
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Progressive Motorcycle Rally

Progressive has been a key sponsor for several motorcycle rallies around the country—yet, there was always a need to connect with this audience in a way that’s authentic to their lifestyle.

Working with activation agency Match Marketing Group, we helped rebrand the entire experience with a black and white color scheme, shedding the famous bright orange and blue of Progressive.

From 24-hour motorcycle parking to a beard trim, boot shine and manicure at Flo’s Chop Shop, or even rocking it out with great acts on the main stage—each and every part of the motorcycle rally fit seamlessly, and successfully, with the ‘progressive’ biker crowd.

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